Hysteric Glamour

Hysteric Glamour is a Tokyo fashion label founded in June 1984 by Nobuhiko Kitamura, who remains its creative director. It is a subsidiary of Ozone Community and is known for graphic T-shirts and distressed denim.

What is Hysteric Glamour?

Hysteric Glamour is a Japanese ready-to-wear label founded in Tokyo in June 1984 by Nobuhiko Kitamura, an artist and fashion designer. Its headquarters are in Shibuya, Tokyo. Wikipedia describes it as a subsidiary of Ozone Community Co., Ltd., a Tokyo-based fashion company.

Products and positioning

The range includes graphic T-shirts, distressed jeans, cardigans, tank tops, mini dresses, leather jackets and accessories. Two sub-labels are documented: Hysteric XXX for menswear and Joey Hysteric for childrenswear. Kitamura serves as creative director and founder, which keeps the brand's visual direction closely tied to one person.

Business model and distribution

• About 52 directly operated stores are listed in Japan, mainly in Tokyo, Osaka and Nagoya.
• The brand closed its London and Paris stores.
• Abroad it now sells through selective wholesale stockists.

Why it matters

Hysteric Glamour is an example of a Japanese label that built its business mainly on a dense network of own stores at home, while using wholesale to reach international customers. Its position between street culture, music-inspired graphics and denim places it in the casualwear segment, and its long-standing founder-led creative direction is relatively unusual for a brand of its age. The sources reviewed do not report revenue, so no figures are given.

Frequently asked questions

Who owns Hysteric Glamour?

According to Wikipedia, Hysteric Glamour is a subsidiary of Ozone Community Co., Ltd., a Tokyo-based fashion company. Founder Nobuhiko Kitamura is its creative director.

Where is Hysteric Glamour from?

Hysteric Glamour is from Japan. It was founded in Tokyo in 1984 and is headquartered in Shibuya.

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