Iron Heart
Works Inc · Japan
Iron Heart is a Japanese heavyweight denim and workwear brand established in 2002 by Shinichi Haraki through his company Works Inc. It was originally made for bikers and is known for over-engineered, durable garments. The company has offices in Shibuya and Hachioji and stores across Japan.
| Founded | 2002 |
|---|---|
| Founder | Shinichi Haraki |
| Company | Works Inc |
| Offices | Shibuya and Hachioji, Japan |
| Stores | Tokyo, Osaka, Nagoya, Kojima |
| Website | ironheart.co.uk |
What is Iron Heart?
Iron Heart is a Japanese denim and workwear label. Its own story page says Shinichi Haraki established Works Inc and the Iron Heart brand in 2002. Haraki had about 20 years in the Japanese garment industry, starting as a pattern maker for Edwin, and wanted to combine that experience with his love of motorbikes.
Positioning
The brand was originally made for bikers and says that focus still guides its design and construction. It aims to create classic, timeless clothing from high-quality materials, adapting denim and workwear styles for modern life rather than making strict reproductions. It says it ignores fashion trends and is involved in the whole garment lifecycle, including bespoke fabrics made with small, family-run mills. Many garments use heavyweight fabrics, and the company says over-engineered is our starting point.
Products
The range includes six core denim cuts, among them the 555 slim and 634 straight. Beyond jeans, it sells denim, leather and military-style jackets, shirts, T-shirts, knits, chinos, workpants and overalls. Accessories and footwear include bags, belts, caps, jewellery, eyewear, Wesco boots and leather care products. A pre-owned line is sold under the name RE:LOVE.
Business model and distribution
Works Inc is based in Japan, with offices in Shibuya and Hachioji, Haraki's hometown on the outskirts of Tokyo. Iron Heart stores operate in Tokyo, Osaka, Nagoya and Kojima, and the brand also sells online through a UK-facing site.
Why it matters
Iron Heart is among the best-known Japanese heavyweight denim brands among enthusiasts abroad.
Frequently asked questions
Who founded Iron Heart?
Iron Heart was established in 2002 by Shinichi Haraki through his company Works Inc. He previously worked as a pattern maker for Edwin.
Where is Iron Heart from?
Iron Heart is from Japan. Works Inc has offices in Shibuya, Tokyo, and in Hachioji, on the outskirts of Tokyo.