BONCOURA
BONCOURA is a Japanese denim and casualwear brand known for vintage inspired selvedge jeans and workwear shirts. It grew out of a passion for vintage clothing and sells through its own online store, its SALON BONCOURA space and specialist retailers abroad.
| Origin | Japan |
|---|---|
| Signature | Vintage inspired selvedge jeans |
| Key fits | 66 relaxed tapered, XX straight |
| Fabric | 15oz selvedge denim |
| Showroom | SALON BONCOURA |
| Website | boncoura.jp |
What is BONCOURA?
BONCOURA is a Japanese denim and clothing brand rooted in a love of vintage garments. Its website presents the label in a personal, playful voice under the motto of living with the clothes you love, and the brand has marked its 15th anniversary.
Products and positioning
BONCOURA is best known for vintage inspired selvedge denim, blending heritage references with its own cuts:
- 66 jeans in 15oz indigo or black selvedge denim, a relaxed tapered fit
- XX jeans in 15oz indigo selvedge denim, a straight fit
- Chambray button down shirts and flannel work shirts
- Curated vintage and used clothing
Distribution
The brand sells through its own online store and SALON BONCOURA, which opens at weekends, and through specialist denim retailers in Europe and North America such as Rivet & Hide in London and Blue Owl in the United States.
Why it matters
BONCOURA is part of the Japanese denim scene that has built a global following among enthusiasts for heavyweight selvedge fabrics and faithful vintage cuts, with small brands reaching international customers through specialist stores.
Frequently asked questions
Where is BONCOURA from?
BONCOURA is a Japanese denim and clothing brand known for vintage inspired selvedge jeans.
What does BONCOURA sell?
BONCOURA sells selvedge jeans such as the 66 and XX models, chambray and flannel shirts, and curated vintage clothing.