Comme des Garçons Pocket
Comme des Garçons · Japan
Comme des Garçons Pocket is a compact retail format of the Japanese fashion house Comme des Garçons. Its shops focus on accessible lines such as Play, wallets and fragrances.
| Parent | Comme des Garçons |
|---|---|
| Founder of house | Rei Kawakubo |
| Format | Small store concept |
| Core lines | Play, wallets, fragrances |
| Website | comme-des-garcons.com |
What is Comme des Garçons Pocket?
Comme des Garçons Pocket is a small format store concept from Comme des Garçons, the Japanese label founded by Rei Kawakubo in 1969. Rather than a separate fashion line, Pocket shops gather the house's most accessible product lines in compact spaces with minimal, all white, colour coded interiors.
Products and positioning
The assortment is built around a few core categories:
- Comme des Garçons Play, launched in 2002, with T shirts and long sleeve tops carrying Filip Pagowski's red heart logo with eyes
- Play sneakers made with Converse
- Wallets, including the Bright Star series
- Comme des Garçons fragrances, including limited editions
Distribution
Pocket stores have opened in several cities, among them Melbourne on Rankins Lane, the brand's first Australian retail space, and New York, where the first standalone US Pocket store opened in Chelsea. The format has also appeared as a shop in shop, such as at Bloomingdale's 59th Street, and in Paris's Marais district.
Why it matters
Pocket shows how a design led house can reach a broader audience with entry price products while keeping its distinct retail identity. The format brings the Comme des Garçons universe to cities and customers that may not support a full flagship store.
Frequently asked questions
What is Comme des Garçons Pocket?
It is a small store format of Comme des Garçons focused on the Play line, wallets and fragrances.
What does Comme des Garçons Pocket sell?
Pocket stores sell Comme des Garçons Play clothing, Converse collaboration sneakers, wallets and fragrances.