Toga Pulla
Toga · Japan
Toga Pulla is the more casual line of the Japanese label Toga, designed by Yasuko Furuta in Tokyo. It offers womenswear and accessories alongside the main Toga Archives collection.
| Parent label | Toga |
|---|---|
| Designer | Yasuko Furuta |
| Flagship | Harajuku, Tokyo |
| Line type | Casual line |
| Website | toga.jp |
What is Toga Pulla?
Toga Pulla is one of several lines from the Japanese fashion label Toga, created by designer Yasuko Furuta. Where Toga Archives is the mainline, Toga Pulla is the more casual, accessible line within the Toga universe.
Products and positioning
Toga Pulla collections have included scarf prints designed by Furuta, ruched dresses, military-inspired cut-out trench coats and layered pieces in fleece, denim, velvet and satin. The line sits within a wider family of Toga labels.
- Toga Archives: the mainline collection
- Toga Pulla: the casual line
- Toga Picta: deconstructed older Toga pieces decorated with vintage trims
The label is also known for reworking deadstock Dickies trousers with trims from its studio.
Distribution
Toga's store in Harajuku, Tokyo, stocks the full range, including all lines and accessories, and has housed an annexe selling vintage clothing from Furuta's own collection. Toga Pulla is also carried by international multibrand retailers and online stores.
Why it matters
Toga Pulla illustrates the multi-line structure common among Japanese designer houses, where a casual line extends the reach of a directional mainline to a wider audience.
Frequently asked questions
What is Toga Pulla?
Toga Pulla is the casual line of the Japanese label Toga, designed by Yasuko Furuta.
Where is Toga Pulla from?
Toga Pulla comes from Tokyo, Japan, where Toga runs a store in Harajuku.