Toga
Japan
Toga (also TOGA ARCHIVES) is a Tokyo fashion label established in 1997 and led by designer Yasuko Furuta. It blends British subcultures, Western tailoring and Japanese craftsmanship, and has shown at Paris from 2005 and London Fashion Week from 2014.
| Founded | 1997 |
|---|---|
| Designer | Yasuko Furuta |
| Origin | Tokyo, Japan |
| First Paris season | October 2005 |
| Segment | Luxury and designer houses |
What is Toga?
Toga is a Japanese fashion label established in Tokyo in 1997. The designer is Yasuko Furuta, who trained in fashion design and patternmaking at Esmod Japon and Esmod Paris, graduating from Esmod Paris in 1994. Retailer END. describes TOGA ARCHIVES as a label that blends British subcultures, Western tailoring, Japanese craftsmanship and avant-garde ideas.
History
Toga first exhibited at Tokyo fashion week in 1999 and began showing at Paris fashion week in October 2005. It has shown at London Fashion Week since 2014, and in 2017 held its 20th anniversary show at The National Art Centre in Tokyo. Recent presentations include a runway film and event for spring/summer 2022 with capsule items made with the artist Gordon Matta-Clark, and runway shows for spring/summer 2026 and autumn/winter 2026 in London.
Products and positioning
The label covers women's and men's ready-to-wear plus shoes, bags and other accessories. Retail listings show tailored jackets, embellished knitwear, sculptural dresses, skirts, tops, trousers and underwear, alongside statement accessories. Furuta is known for unusual proportions, masculine influences and offbeat details, and the brand describes its work as design that feels almost familiar at first glance.
Business model and distribution
Toga is stocked by international retailers such as END., and its collaborations such as TOGA x NTS and TOGA x Suicoke are part of its commercial mix. Detailed information on company ownership, store counts or financial results was not found in the sources reviewed and is not stated here.
Why it matters
Toga is one of the established Tokyo designer labels showing on the international calendar, and its moves from Tokyo to Paris and then London reflect the global reach of Japanese design. The press sources describe Furuta as the designer rather than explicitly as founder.
Frequently asked questions
Who founded Toga?
Toga was established in Tokyo in 1997 and is led by designer Yasuko Furuta, who studied at Esmod Japon and Esmod Paris.
Where is Toga from?
Toga is a Japanese brand from Tokyo. It has shown in Paris since 2005 and at London Fashion Week since 2014.