8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Mame Kurogouchi

Japan

Mame Kurogouchi is a Japanese womenswear label founded in 2010 by designer Maiko Kurogouchi, who previously worked at Issey Miyake. It presents contemporary femininity combining traditional craftsmanship and advanced technology, and shows in Paris.

Facts
Founded2010
Founder and designerMaiko Kurogouchi
OriginJapan
Born1985, Nagano (designer)
SegmentLuxury and designer houses
Segment
Luxury
Categories
WomenswearBagsAccessories
Sales channels
WholesaleOwn stores

What is Mame Kurogouchi?

Mame Kurogouchi is a Japan based ready-to-wear women's brand, which the French Fashion Federation (FHCM) describes as presenting contemporary femininity that combines timeless design with traditional craftsmanship and cutting-edge technology. Its garments draw on the designer's personal memories and daily experiences.

History

The label was founded in 2010 by Maiko Kurogouchi, born in Nagano in 1985, a graduate of Bunka Fashion College who worked for about three years at Issey Miyake before launching her own label. Pen magazine reports that she presented a ready-to-wear collection in Paris in September 2018. The FHCM currently lists Mame Kurogouchi collections for womenswear spring/summer 2027 and autumn/winter 2026 to 2027.

Products and positioning

The brand is known for ready-to-wear with highly technical construction and detailed finishing. Pen magazine names a PVC bag as a signature piece, some of which were made with help from surgeons, and says each garment is said to carry a personal story, such as a childhood memory or a journey. The article calls the label an institution in the world of Japanese luxury that is less known outside Japan than its peers.

Business model and distribution

Distribution details are not described in the sources reviewed. The brand is listed by international retailers such as SSENSE and appears on the Tokyo and Paris fashion calendars. Company ownership, headquarters location and financial results could not be verified and are not stated.

Why it matters

Mame Kurogouchi is a prominent example of a younger generation of Japanese womenswear labels that have moved from the Tokyo market to the Paris schedule while keeping a craft-driven identity.

Frequently asked questions

Who founded Mame Kurogouchi?

The brand was founded in 2010 by Maiko Kurogouchi, a Bunka Fashion College graduate who worked for about three years at Issey Miyake first.

Where is Mame Kurogouchi from?

Mame Kurogouchi is a Japanese brand. It presents womenswear collections in Paris through the French Fashion Federation calendar.

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