29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

dulcamara

Japan

dulcamara is a Japanese clothing brand that designs garments without regard to gender. It makes tailoring, shirts, denim, knitwear and accessories, and takes its name from Paul Klee's painting Insula Dulcamara.

Facts
OriginJapan
ConceptClothing designed without regard to gender
NameFrom Paul Klee's Insula Dulcamara
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
WholesaleE-commerceMarketplaces

What is dulcamara?

dulcamara is a Japanese fashion brand whose clothing is designed without regard to gender. Its name comes from Insula Dulcamara, a painting by Paul Klee, which can be translated as the sweet and bitter island.

Products and positioning

The brand offers a full wardrobe of genderless clothing and accessories, sold in both the women's and men's sections of Japanese retailers. Its range covers:

  • Tailored jackets, slacks and skirts
  • Shirts, blouses, T-shirts and cut-and-sewn tops
  • Denim trousers and denim jackets
  • Knitwear, cardigans, sweatshirts, coats and blousons
  • Bags, ties, belts, beanies and scarves

Distribution

dulcamara is sold online in Japan through ZOZOTOWN, where it is listed in both menswear and womenswear. Pieces usually split by gender, from slacks and blazers to skirts, are presented there as one shared range, with new-season items shown alongside discounted ones.

Why it matters

dulcamara reflects a strand of Japanese design that treats clothing as genderless by default, rather than adding unisex capsules to gendered collections.

Frequently asked questions

What does dulcamara mean?

The brand's name comes from Paul Klee's painting Insula Dulcamara, roughly the sweet and bitter island.

What does dulcamara sell?

dulcamara sells genderless clothing including tailoring, shirts, denim, knitwear and accessories.

All brands