KEISUKEYOSHIDA

KEISUKEYOSHIDA is a Tokyo designer label founded in 2015 by Keisuke Yoshida. It makes men's and women's ready-to-wear and shows regularly at Rakuten Fashion Week Tokyo.

What is KEISUKEYOSHIDA?

KEISUKEYOSHIDA is a Japanese designer brand based in Shibuya, Tokyo, and run by KEISUKEYOSHIDA Co., Ltd. It produces ready-to-wear for both men and women and is one of the regular names on the official schedule of Rakuten Fashion Week Tokyo.

History

Designer Keisuke Yoshida was born in Tokyo in 1991. He studied at Rikkyo University and also trained at the independent fashion school coconogacco and at ESMOD JAPON. He launched his label in 2015 with a Fall/Winter 2015 collection. The brand has presented runway collections in Tokyo from Autumn/Winter 2017 onwards, building a long, season by season record on the city's official calendar.

Products and positioning

The label's concept draws on the emotional distress of adolescence, which the brand describes as something that lingers like a fog. This personal, introspective starting point shapes collections that sit in the designer segment of the Japanese market. The offer covers:

• Womenswear ready-to-wear
• Menswear ready-to-wear
• Seasonal runway collections presented in Tokyo

Why it matters

KEISUKEYOSHIDA represents the generation of Tokyo designers who emerged in the mid 2010s through independent fashion schools and built their profile through the domestic fashion week rather than overseas shows. Its consistent presence on the Tokyo schedule has made it a reference point for younger Japanese designer fashion.

Frequently asked questions

Who founded KEISUKEYOSHIDA?

The brand was founded in 2015 by Tokyo-born designer Keisuke Yoshida, who trained at coconogacco and ESMOD JAPON.

Where is KEISUKEYOSHIDA from?

KEISUKEYOSHIDA is a Japanese label headquartered in Shibuya, Tokyo.

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