Hyke
Japan
Hyke is a Japanese fashion label run by designers Hideaki Yoshihara and Yukiko Ode, who began working together under the name "green" in 1998. Relaunched as Hyke in 2013, it is known for collaborations with brands including adidas, The North Face and Moncler Genius.
| Founded | 1998 (as "green"); relaunched as Hyke in 2013 |
|---|---|
| Designers | Hideaki Yoshihara and Yukiko Ode |
| Country | Japan |
| Award | Mainichi Fashion Grand Prix (2017) |
| Segment | Luxury and designer houses |
| Website | hyke.jp |
What is Hyke?
Hyke (written HYKE) is a Tokyo fashion label whose stated concept is "evolving the history and heritage of clothing through our own unique sensibility and vision". It is led by designers Hideaki Yoshihara, born in Tokyo in 1969, and Yukiko Ode, born in Gunma in 1969.
History
The designers launched a label called "green" in 1998 and started working as designers. They showed on the runway from Autumn/Winter 2005 to Spring/Summer 2009, paused creative work in 2009, and returned in 2013 under the name Hyke, beginning with the Autumn/Winter 2013 season. In November 2017 they received the 35th Mainichi Fashion Grand Prix.
Products and positioning
The brand sells womenswear and menswear seasonal collections, shown on its official site from 2025 to 2026 seasons. Its design approach reworks existing garment types, a method that suits the collaborations it has built since 2013.
Business model and distribution
Hyke sells through its official online store and stockists listed on its site. A significant part of its public profile comes from collaborations. Its official site names partners including Mackintosh, adidas, The North Face and Moncler Genius, as well as PPACO, Eyevan, End Custom Jewellers, Beautiful Shoes, Eddie Bauer and New Era.
Why it matters
Hyke is a Japanese designer label that uses collaboration with established outdoor, sportswear and luxury brands as a core channel to reach new audiences, while keeping its own collections as the base. Its site does not name an owner or parent company, so none is stated here.
Frequently asked questions
Who designs Hyke?
Hyke is designed by Hideaki Yoshihara and Yukiko Ode. They started together in 1998 under the label "green" and relaunched as Hyke in 2013.
Where is Hyke from?
Hyke is a Japanese fashion label. Its designers were born in Tokyo and Gunma.