Bobdog
Bobdog (巴布豆) is a children's brand that originated in Japan in 1988 and entered Taiwan and mainland China in the early 1990s. It sells children's clothing, shoes and school bags and licenses its name across baby and kids' products.
| Founded | 1988, Japan |
|---|---|
| China entry | Early 1990s |
| China operator | Bobdog (China) Children's Products Co., Ltd., Shanghai |
| Core products | Kidswear, children's shoes, school bags |
| Website | bobdog.com |
What is Bobdog?
Bobdog, known in Chinese as 巴布豆, is a children's brand built around a cartoon dog character. It was born in Japan in 1988 and entered Taiwan and mainland China in the early 1990s, where it became widely known.
Products and positioning
Bobdog's core business covers everyday products for children:
- Children's clothing
- Children's and toddler shoes, sandals and functional footwear
- School bags
The brand also licenses its name for infant underwear, stationery, toys, games, children's furniture, bedding, mother and baby products and gifts, and it introduced nappies in 2012.
Distribution
In mainland China the brand is operated by Bobdog (China) Children's Products Co., Ltd., registered in Shanghai's Minhang District. Its products are sold through stores and major Chinese e-commerce platforms.
Why it matters
Bobdog shows how a character-led children's brand can grow into a broad lifestyle franchise in China, using licensing to extend from clothing and shoes into many adjacent categories for families.
Frequently asked questions
Where is Bobdog from?
Bobdog originated in Japan in 1988 and has been sold in mainland China since the early 1990s.
What does Bobdog sell?
Bobdog sells children's clothing, shoes and school bags, and licenses its name for many baby and children's products.