OCEAN&GROUND
OCEAN&GROUND is a Japanese children's fashion and accessories brand founded in 2011. It is known for practical, colourful kids' bags and basics designed around everyday adventures.
| Founded | 2011 |
|---|---|
| Country | Japan |
| Key collection | CHILDREN BASIC |
| Known for | Children's backpacks |
| Website | ocean-ground.co.jp |
What is OCEAN&GROUND?
OCEAN&GROUND is a fashion and accessories brand for children, based in Japan and founded in 2011. It describes its purpose as becoming "a map that expands children's worlds".
Products and positioning
The brand's designs draw on curiosity and everyday adventures, and aim to balance usability, functionality and style. Its CHILDREN BASIC collection focuses on simple, practical items, such as colourful backpacks intended for daily use. The range covers:
- Children's backpacks and bags
- Accessories
- Children's clothing
OCEAN&GROUND also seeks to bring parents and children together in shared experiences as children grow up, which shapes a family friendly design approach.
Distribution
The brand sells through Japanese online platforms including ZOZOTOWN and Rakuten Ichiba, and reaches international buyers through the Playtime children's fashion trade network.
Why it matters
OCEAN&GROUND is an example of a Japanese kidswear label building on a functional hero product, the everyday backpack, and using both domestic marketplaces and international trade fairs to grow.
Frequently asked questions
Where is OCEAN&GROUND from?
OCEAN&GROUND is a Japanese children's brand founded in 2011.
What does OCEAN&GROUND sell?
It sells children's bags, accessories and clothing, including colourful everyday backpacks from its CHILDREN BASIC collection.