après les cours
après les cours is a Japanese childrenswear brand with a natural, Scandinavian inspired style. It sells clothing, rainwear and swimwear for children in shopping centres and department stores across Japan.
| Origin | Japan |
|---|---|
| Style | Natural, Scandinavian inspired |
| Products | Kidswear, rainwear, swimwear |
| Retail format | Shopping centres and department stores |
| Name meaning | After school (French) |
| Website | fo-kids.co.jp |
What is après les cours?
après les cours is a Japanese childrenswear brand whose name means after school in French. Its concept centres on a favourite piece that colours precious memories, expressed through a natural, Scandinavian inspired style.
Products and positioning
The brand designs everyday clothing for children in soft pastel colours with gentle motifs such as florals. Alongside its core apparel it offers:
- Rain gear including umbrellas, raincoats and boots
- Swimwear
- Formal shirts and trousers
- Limited edition items made with toy and confectionery manufacturers
These collaborations with well known Japanese toy and sweet makers give the brand a playful element that appeals to both children and parents.
Distribution
après les cours operates as a tenant in large shopping centres and department stores throughout Japan, including Mitsui Outlet Park locations, and also sells online through its official web shop and marketplaces such as ZOZOTOWN.
Why it matters
après les cours is representative of Japan's mall based childrenswear sector, where brands combine accessible pricing with a clear aesthetic and frequent collaborations to keep families returning.
Frequently asked questions
Where is après les cours from?
après les cours is a Japanese childrenswear brand sold in shopping centres and department stores across Japan.
What does après les cours sell?
après les cours sells children's clothing in a natural style, plus rain gear, swimwear and limited edition collaboration items.