Shirley Temple
Shirley Temple is a Japanese childrenswear brand known for romantic, princess-style dresses and accessories for girls. Named after the child actress, it celebrated its 50th anniversary in 2024.
| Company | MK Co., Ltd. |
|---|---|
| Country | Japan |
| Anniversary | 50th in 2024 |
| Flagship | Shirley Temple TOKYO, Jingumae |
| Website | shirley-jp.com |
What is Shirley Temple?
Shirley Temple is a Japanese children's fashion brand operated by MK Co., Ltd. Its concept is clothing that lets every child feel like a princess, expressed through romantic dresses, ribbons and decorative details.
History
The brand takes its name from the American child actress Shirley Temple. It marked its 50th anniversary in 2024 with a dedicated website and a limited anniversary dress inspired by a dress the actress once wore.
Products and positioning
- Dresses for girls, including special-occasion and anniversary designs
- Headbands, rosettes and other hair accessories
- Socks and babywear items
Its anniversary dress was priced from around 65,000 yen, placing the brand at the upper end of the Japanese childrenswear market.
Distribution
Shirley Temple sells through its own stores across Japan, including Shirley Temple TOKYO in Jingumae, Shibuya, and through its official online store.
Why it matters
Shirley Temple is a long-established name in Japan's premium girls' fashion segment, with a distinctive romantic style that has kept a loyal following over five decades.
Frequently asked questions
Where is the Shirley Temple clothing brand from?
Shirley Temple is a Japanese childrenswear brand operated by MK Co., Ltd.
What does Shirley Temple sell?
It sells romantic, princess-style dresses for girls along with hair accessories, socks and babywear.