Lovetoxic
Narumiya International · Japan
Lovetoxic (LTXC) is a Japanese teen girls' fashion brand from Narumiya International. It makes casual, sporty and girly streetwear in sizes 140 to 160 cm, built on a dance x fashion concept.
| Parent | Narumiya International |
|---|---|
| Target | Teen girls |
| Sizes | 140 to 160 cm |
| Concept | Dance x fashion |
| Website | lovetoxic.narumiya-online.jp |
What is Lovetoxic?
Lovetoxic, also written LTXC, is a teens brand for energetic girls who mix and match trends. It belongs to the portfolio of Narumiya International, a Tokyo-based children's apparel company whose brands also include Mezzo Piano, Pom Ponette, Angel Blue and Daisy Lovers.
Products and positioning
The brand is built on a dance x fashion concept, offering functional, easy-to-wear street style. Its collections mix American casual, preppy, sporty and girly influences for a teenage audience.
- Teen sizes from 140 cm to 160 cm
- Casual and sporty streetwear
- Character collaborations, such as with Monchhichi
Distribution
Lovetoxic runs shops in Japanese shopping centres, including LaLaport Yokohama, and sells online through its own store on Narumiya's e-commerce platform.
About the parent company
Narumiya International was founded in Hiroshima in 1906 as a dry goods wholesaler and moved its head office to Tokyo in 1979. It operates a broad portfolio of in-house and licensed childrenswear brands.
Why it matters
Lovetoxic illustrates how Japanese childrenswear groups segment the market by age, giving teenage girls a dedicated street and dance-inspired brand distinct from labels for younger children.
Frequently asked questions
Who owns Lovetoxic?
Lovetoxic is a brand of Narumiya International, a Japanese children's apparel company based in Tokyo.
What is Lovetoxic?
Lovetoxic (LTXC) is a Japanese teen girls' brand offering casual, sporty street style based on a dance x fashion concept.