MINEDENIM

MINEDENIM is a Japanese denim brand directed by stylist Tsuyoshi Noguchi. It makes jeans and denim pieces in its own factory in Okayama, focusing on clean silhouettes and refined details.

What is MINEDENIM?

MINEDENIM is a Japanese denim label whose creative direction comes from stylist Tsuyoshi Noguchi, who has worked with denim across a wide spectrum, from vintage to high fashion. The brand describes its approach as breaking free from conventional frameworks and established notions of what denim should be, concentrating instead on beautiful silhouettes and refined details.

Products and positioning

The core of the range is jeans, complemented by denim jackets and trousers, including voluminous cuts. Limited models have used 13.5oz selvedge denim with tapered silhouettes. A defining element is manufacturing: the brand operates its own factory in Okayama, a region with a long tradition of denim production, and the factory brings more than 30 years of experience in denim manufacturing.

Distribution

MINEDENIM has been sold through its own Tokyo store, MINED, in Jingumae, Shibuya, and through pop up spaces in Japanese retail, such as a presentation at Takashimaya Gate Tower Mall in Nagoya. It also releases special models created with personalities from the Japanese fashion scene.

Why it matters

MINEDENIM shows how Japanese denim brands combine styling expertise with vertical production. Owning a factory in Okayama gives the label direct control over fabric, fit and finishing, which positions it within the premium segment of Japan's denim culture rather than in mass market jeanswear.

Frequently asked questions

Where is MINEDENIM from?

MINEDENIM is a Japanese denim brand with a store in Tokyo and its own factory in Okayama.

Who is behind MINEDENIM?

The brand is directed by Japanese stylist Tsuyoshi Noguchi, known for his work with denim from vintage to high fashion.

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