ANCELLM
ANCELLM is a Japanese denim and casualwear label designed by Kazuya Yamachika and based in Kojima, Okayama. It debuted for spring/summer 2021 with workwear-inspired pieces designed to look better the more they are worn.
| Debut | Spring/summer 2021 |
|---|---|
| Designer | Kazuya Yamachika |
| Base | Kojima, Kurashiki, Okayama |
| Focus | Denim and workwear |
| Website | ancellm.com |
What is ANCELLM?
ANCELLM is a Japanese label designed by Kazuya Yamachika. It is based in Kojima in Kurashiki, Okayama Prefecture, one of Japan's main denim production areas, and presented its first collection for spring/summer 2021.
Products and positioning
The brand's idea is to look at change over time from a different point of view, valuing clothes that become more attractive as they are worn. Collections draw on workwear and include:
- Coveralls and work shirt jackets
- Denim painter pants
- Striped tees and check set-ups
It sits in the premium segment of Japanese denim, close to the craft heritage of Okayama.
Distribution
ANCELLM is sold through select shops, including WISM in Tokyo, whose conceptor Ryu Horike helped introduce the brand, and through international stockists such as HBX and Haven. It has also produced collaborations with Barbel Objects and special-order pieces for 1LDK.
Why it matters
ANCELLM is part of a new generation of Okayama denim labels that use the region's production expertise to create design-led, worn-in garments for a global audience.
Frequently asked questions
Where is ANCELLM from?
ANCELLM is a Japanese brand based in Kojima, Okayama, a major denim production area.
Who designs ANCELLM?
The brand is designed by Kazuya Yamachika.