29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

LIMI feu

Japan

LIMI feu is a Japanese designer label founded in 2000 by Limi Yamamoto, daughter of Yohji Yamamoto. It is known for dark, voluminous and asymmetric womenswear with a rock attitude.

Facts
Founded2000
DesignerLimi Yamamoto (Limi Feu)
Paris debutOctober 2007
CountryJapan
Websitelimifeu.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own storesDepartment stores

What is LIMI feu?

LIMI feu is the label of Japanese designer Limi Yamamoto, born in 1974, who works under the name Limi Feu. She is the daughter of designer Yohji Yamamoto and started her own label in 2000.

History

LIMI feu showed at Tokyo Fashion Week from 2000 to 2007. In October 2007 the label made its debut at Paris Fashion Week, where critics praised the collection. It later marked its tenth anniversary with a showing in Tokyo.

Products and positioning

The label shares several codes with her father's work:

  • Dark colour palettes
  • Large volumes and layering
  • Asymmetric cuts

Critics have described her designs as streetwise and with a rock attitude, setting them apart from the more romantic tone typical of Yohji Yamamoto.

Distribution

LIMI feu reopened at Isetan Shinjuku's TOKYO Closet in September 2026, and the label has also staged a pop-up at EMPTY in Seongsu, Seoul, its first in Korea.

Why it matters

LIMI feu shows how the Japanese avant-garde tradition has passed to a new generation, with a designer reinterpreting inherited codes through a younger, street influenced lens.

Frequently asked questions

Who founded LIMI feu?

LIMI feu was founded in 2000 by Japanese designer Limi Yamamoto, the daughter of Yohji Yamamoto.

What is LIMI feu known for?

It is known for dark colours, large volumes, layering and asymmetry, with a streetwise, rock influenced attitude.

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