allureville
Far East Company · Japan
allureville is a Japanese contemporary womenswear brand operated by Far East Company of Shibuya, Tokyo. Its "REFINED STYLE MIX" concept blends feminine, elegant and masculine elements with an emphasis on high-quality manufacturing.
| Operator | Far East Company, Inc. |
|---|---|
| Headquarters | Shibuya, Tokyo |
| Concept | REFINED STYLE MIX |
| Sister brand | ANAYI |
| Website | allureville.jp |
What is allureville?
allureville is a womenswear brand from Far East Company, Inc., a Tokyo apparel company headquartered in Shibuya. The company began in 1998 with its brand ANAYI.
Products and positioning
The brand's concept, REFINED STYLE MIX, combines feminine, elegant and masculine elements and aims to cover a wide range of tastes and occasions. Its offer includes:
- The core allureville line and dresses
- MOON and MASCULINE lines
- Original pieces under LOULOU WILLOUGHBY
- A mix of items sourced in Japan and abroad
The brand places strong emphasis on quality of manufacture and releases seasonal collections presented with lookbooks and models.
Distribution
allureville sells through its own stores, including shops in Japanese shopping centres such as LaLaport EXPOCITY, and online, where it uses size comparison technology to support fit.
Why it matters
allureville is representative of the Japanese contemporary womenswear segment, where domestic apparel groups run several distinct labels and compete on fabric quality, styling and store experience.
Frequently asked questions
Which company owns allureville?
allureville is operated by Far East Company, Inc., headquartered in Shibuya, Tokyo, which also runs ANAYI.
What style is allureville?
allureville mixes feminine, elegant and masculine elements under its REFINED STYLE MIX concept.