23区
Onward Kashiyama · Japan
23区 (23ku) is a Japanese womenswear brand operated by Onward Kashiyama, launched in 1993. It makes simple, high-quality and comfortable clothing designed to be worn across generations.
| Operator | Onward Kashiyama |
|---|---|
| Launched | 1993 |
| Category | Womenswear |
| Flagship | Aoyama, Tokyo |
| Website | 23ku.jp |
What is 23区?
23区, romanised as 23ku, is a womenswear brand from Japan operated by apparel company Onward Kashiyama. It debuted in 1993 and celebrated its 30th anniversary in 2023.
Products and positioning
The brand's philosophy is to make simple, high-quality and comfortable clothes that are loved widely and for a long time, across generations and eras. Its offer centres on refined basics, complemented by seasonal pieces. For its 30th anniversary Autumn/Winter 2023 collection, presented as a runway show under the theme Things in the Suitcase, 42 looks included leather jackets, houndstooth skirt sets and denim sets.
Distribution
23区 is sold through stores in shopping centres across Japan, including Mitsui Outlet Park locations in Yokohama, Tama and Osaka Kadoma. The brand has also opened a flagship store in Aoyama, Tokyo.
Why it matters
23区 is one of the core womenswear labels of a major Japanese apparel group, illustrating the department store driven model of Japanese premium fashion and its shift towards flagship stores and brand events.
Frequently asked questions
Who owns 23区?
23区 (23ku) is operated by the Japanese apparel company Onward Kashiyama.
When was 23区 launched?
23区 debuted in 1993 and marked its 30th anniversary in 2023.