29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Onward Kashiyama: all brands

The 2 brands of Onward Kashiyama in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

23区: 23区 (23ku) is a Japanese womenswear brand operated by Onward Kashiyama, launched in 1993. It makes simple, high-quality and comfortable clothing designed to be worn across generations.

Joseph: Joseph is a London fashion brand that grew from a shop attached to a Chelsea hair salon, founded by Joseph Ettedgui. It has been owned by the Japanese group Onward Kashiyama since 2005, which was reported in August 2026 to be considering a sale. It is not owned by Fast Retailing.

All brands