Burgus Plus
Hinoya · Japan
Burgus Plus is a Japanese denim brand established in 1997 by Hinoya, a denim retailer founded in 1949. It makes selvedge jeans, chinos, flannel shirts and denim jackets that combine vintage details with modern cuts.
| Founded | 1997 |
|---|---|
| Parent | Hinoya, established 1949 |
| Core product | Selvedge jeans |
| Country | Japan |
| Website | burgusplus.com |
What is Burgus Plus?
Burgus Plus is the in-house brand of Hinoya, one of Japan's best known denim retailers. It applies the retailer's long experience in raw denim to its own product line.
History
Hinoya was established in 1949 and created Burgus Plus in 1997.
Products and positioning
The range includes:
- Selvedge jeans
- Rugged chinos
- Flannel shirts
- Denim jackets
The brand describes each product as part vintage and part modern: vintage in its fabrics, fading potential, hardware and authenticity, and modern in its contemporary cuts. Product planning and development is led by Osamu Taniguchi. Burgus Plus works with Japanese mills and is known for offering a high level of quality at a competitive price, with fits ranging from casual to preppy.
Distribution
Burgus Plus is sold by Hinoya in Japan and through specialist Japanese denim retailers such as Denimio that ship internationally.
Why it matters
Burgus Plus is an example of a Japanese denim retailer turning its buying expertise into a house brand, offering an accessible entry point into Japanese selvedge denim.
Frequently asked questions
Who makes Burgus Plus jeans?
Burgus Plus is the in-house brand of Hinoya, a Japanese denim retailer established in 1949.
What does Burgus Plus sell?
It sells selvedge jeans, chinos, flannel shirts and denim jackets with vintage details and modern cuts.