Pallet Life Story
Pallet Life Story is a Japanese denim and menswear brand based in Kojima, Okayama Prefecture. It makes everyday staples inspired by 1950s and 1960s military and workwear, often finished with hand painted, Pollock style details.
| Base | Kojima, Okayama, Japan |
|---|---|
| Director | Yoshinori Hasuoka |
| Designer | Takeshi Inoue |
| Speciality | Hand painted denim and workwear |
| Website | palletlifestory.com |
What is Pallet Life Story?
Pallet Life Story is a denim label from Kojima, the port town in Okayama Prefecture known as the centre of Japanese jeans making. The brand has a shop on Kojima's Jeans Street and is led by director Yoshinori Hasuoka and designer Takeshi Inoue.
Products and positioning
The collections reinterpret classic workwear and military garments from the 1950s and 1960s as modern everyday staples. A signature is the hand painted, Jackson Pollock style splatter and patchwork applied to jackets and trousers. Key pieces include:
- The Denim Painter Pant, a hybrid of a painter trouser and jeans in 12oz sanforised cotton denim
- Painter and chore style jackets
- Jeans
The company weaves, dyes, sews and finishes its own fabric, and also produces denim for other Japanese brands.
Distribution
Beyond its Okayama shop and factory, Pallet Life Story is carried by specialist menswear retailers in Europe, including Clutch Cafe in London.
Why it matters
Pallet Life Story illustrates the vertical model of the Kojima denim cluster, where small brands control fabric and finishing in house and use craft techniques such as hand painting to distinguish themselves in the international market for Japanese denim.
Frequently asked questions
Where is Pallet Life Story from?
Pallet Life Story is based in Kojima, Okayama Prefecture, the heart of Japanese denim production.
What is Pallet Life Story known for?
The brand is known for workwear inspired denim with hand painted, Pollock style details, such as its Denim Painter Pant.