14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Tanuki

Japan

Tanuki is a Japanese denim brand from Okayama founded by a group of experienced craftsmen. It makes selvedge jeans from its own fabrics, woven on shuttle looms and dyed with natural indigo and kakishibu.

Facts
OriginOkayama, Japan
ProductSelvedge jeans
WeavingShuttle looms
Signature dyesNatural indigo, kakishibu
Websitetanukijapan.com
Segment
Premium
Categories
DenimMenswear
Sales channels
E-commerceWholesale

What is Tanuki?

Tanuki is a denim label from Okayama, the Japanese region known for its jeans industry. The brand was founded by a group of craftsmen with decades of combined experience on the loom, and it aims to control every stage of the denim process.

Products and positioning

Tanuki makes selvedge jeans woven on shuttle looms, finished with custom Tanuki hardware. Denim specialist press has highlighted fabrics such as:

  • Yurai: a 15oz cobalt weft selvedge denim, rope-dyed with natural indigo and loosely woven for a slubby texture
  • Kakishibu: a 14.5oz indigo denim combined with kakishibu tannin dye, woven from Australian and US cottons, with blue contrast stitching and a leather patch

Customers can add chain-stitch hemming to set their preferred inseam.

Why it matters

Tanuki belongs to the group of small Japanese makers that compete on fabric development and traditional machinery rather than on volume. Its focus on unusual dyes and in-house fabrics has made it a recurring name in coverage of Japanese denim brands.

Frequently asked questions

Where is Tanuki denim made?

Tanuki is a Japanese denim brand from Okayama, where its jeans are made on shuttle looms.

What is Tanuki known for?

Tanuki is known for selvedge jeans in its own fabrics, including natural indigo and kakishibu dyed denims.

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