Bobson
Bobson is a Japanese denim brand from Okayama Prefecture whose company origins date to 1950. It makes jeans and casualwear and has retail and licensing operations in Asian markets including the Philippines.
| Company origins | 1950, Okayama |
|---|---|
| Trademark | Filed 1969 |
| Country | Japan |
| Speciality | Jeans and casualwear |
| Key Asian market | Philippines |
| Website | bobson.co.jp |
What is Bobson?
Bobson is a jeans brand from Okayama Prefecture, Japan, a region closely associated with Japanese denim production. The brand uses the slogan "Good Life with Bobson".
History
The company traces its roots to 1950, when Yamao Clothing Industries Co., Ltd. was established in Okayama. It originally produced school uniforms and workwear. The Bobson trademark was filed in 1969, and in 1971 the company left the school uniform business to become a dedicated jeans manufacturer.
Products and positioning
The range is built around denim jeans and extends into casualwear and accessories:
- Jeans and casual trousers
- T-shirts, polo shirts, shirts and blouses
- Jackets, outerwear and shorts
- Footwear, belts, underwear and bags
Distribution
Bobson has retail operations and licensing partnerships in several Asian markets. In the Philippines, where the name is widely known, the brand is also sold online through the Lazada marketplace.
Why it matters
Bobson illustrates how Okayama's jeans industry built brands with lasting reach across Asia, with licensing and local partners carrying a Japanese denim name into markets such as the Philippines.
Frequently asked questions
Where is Bobson from?
Bobson is a Japanese denim brand from Okayama Prefecture.
Is Bobson sold in the Philippines?
Yes, Bobson has retail and licensing operations in Asian markets including the Philippines, and is also sold there via Lazada.