ayame
ayame is a Japanese eyewear brand founded in 2010, with all frames designed by Yu Imaizumi. Its mainly titanium frames are handmade in Sabae, Fukui Prefecture.
| Founded | 2010 |
|---|---|
| Designer | Yu Imaizumi |
| Production | Sabae, Fukui Prefecture |
| Main material | Titanium |
| Website | ayame-id.jp |
What is ayame?
ayame is an eyewear brand from Japan, founded in 2010. Every frame in the line is designed by Yu Imaizumi, giving the collection a single, consistent design signature.
Products and positioning
ayame frames are produced in Sabae, Fukui Prefecture, Japan's eyewear manufacturing centre, which has been the brand's production base from the start. Some work is commissioned from artisans in Nakatsugawa, Gifu Prefecture, and each model carries a HANDMADE IN JAPAN inscription. Frames are made primarily of titanium. Well-known models include MANRAY, NEWOLD, GENERAL, SPIKE, SIPPOU, with cloisonne-style detailing, and MH2. Retail prices of around 40,000 to 53,000 yen place ayame in the premium segment.
The brand has collaborated with fashion labels including:
- N.HOOLYWOOD COMPILE
- STILL BY HAND
- Saturdays NYC
- RAMIDUS, for a glasses case with strap
Distribution
ayame runs its own ayame optical store in Tokyo and is sold through opticians and fashion retailers.
Why it matters
ayame represents a younger generation of Japanese eyewear labels building international recognition on the craftsmanship of Sabae.
Frequently asked questions
Where is ayame eyewear made?
ayame frames are handmade in Sabae, Fukui Prefecture, Japan.
Who designs ayame glasses?
All ayame eyewear is designed by Yu Imaizumi.