HERZ
HERZ is a Japanese leather goods workshop founded in Tokyo in 1973. It hand makes leather bags, backpacks and small accessories in small quantities rather than through mass production.
| Founded | 1973 |
|---|---|
| Base | Shibuya, Tokyo |
| Products | Handmade leather bags and accessories |
| Production | Made in its own workshops |
| Website | herz-bag.jp |
What is HERZ?
HERZ is a leather craftsman workshop based in the Shibuya district of Tokyo, which started in 1973. The company was founded on hand making non mass produced leather bags and accessories, and it has kept that workshop model as it has grown.
Products and positioning
The range covers tote bags, backpacks, shoulder bags, long wallets and other small leather goods. Products are typically offered in a handful of leather colours, with reinforced handles and wear points designed for long use. Around 30 craftspeople spread across the branches build each product, often to order.
Distribution
HERZ sells through its own branches, including shops in Tokyo and Osaka, where customers can see how each leather colour ages and receive care advice from staff. The brand has also opened a store at Haneda Airport Garden in Tokyo and sells internationally through online design marketplaces such as Pinkoi.
Why it matters
HERZ is an example of Japanese monozukuri applied to accessories: a small, craft based business that makes its products in house and sells them largely through its own shops. Its model of visible craftsmanship and long lasting materials appeals to customers who value repairable, durable leather goods.
Frequently asked questions
Where is HERZ from?
HERZ is a leather goods workshop from the Shibuya district of Tokyo, Japan, founded in 1973.
What does HERZ make?
HERZ hand makes leather bags, backpacks, wallets and small accessories in its own workshops.