AAPE BY A BATHING APE
A BATHING APE · Japan
AAPE BY A BATHING APE is the younger diffusion line of the Japanese streetwear label BAPE, launched in 2012. It offers more casual and affordable streetwear, from T-shirts and hoodies to jackets, denim and footwear.
| Launched | 2012 |
|---|---|
| Parent brand | A BATHING APE |
| Headquarters | Tokyo, Japan |
| Positioning | Youth-oriented diffusion streetwear |
| Website | aape.com |
What is AAPE?
AAPE BY A BATHING APE is a streetwear label launched in 2012 as a younger diffusion line of A BATHING APE (BAPE), the Tokyo brand behind some of the most recognisable graphics in streetwear. AAPE is headquartered in Tokyo.
Products and positioning
Compared with its parent, AAPE is more casual and more accessible in price, aimed at a youthful audience. The range includes T-shirts, hoodies and sweatshirts, jackets including padded and quilted styles, trousers, denim, shorts, accessories and footwear, including the AAPENOW sub-line.
- Logo and camouflage graphics
- Hoodies, tees and outerwear
- AAPENOW footwear and sub-line
Distribution
AAPE sells through its own stores and online shop and is stocked by streetwear retailers such as END. Clothing, as well as through marketplaces in Asia.
Why it matters
AAPE shows how a cult streetwear house can extend its graphic identity to a broader, younger customer base without diluting its main line.
Frequently asked questions
Is AAPE the same as BAPE?
No. AAPE is a younger, more affordable diffusion line launched in 2012 by A BATHING APE.
What does AAPE sell?
AAPE sells streetwear including T-shirts, hoodies, jackets, trousers, denim, accessories and footwear.