29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

BAL

Japan

BAL is a Japanese streetwear label founded in 2013 that combines modern urban casualwear with graphic design. Its range spans T-shirts, outerwear, knitwear, denim, caps, bags, sneakers and sunglasses.

Facts
Founded2013
OriginJapan
NameFrom balanceweardesign
Taglineactive urban wear support system & graphix supply
Websitebaloriginal.com
Segment
Mid-market
Categories
MenswearFootwearBagsAccessoriesEyewear
Sales channels
WholesaleE-commerceMarketplaces

What is BAL?

BAL is a Japanese streetwear label established in 2013. It presents itself as an active urban wear support system and graphix supply, offering modern casual clothing grounded in city life and combined with graphic design.

History

The name was shortened from balanceweardesign to BAL, a reference to the BALANCE knob on a DJ mixer. The designers draw on many cultural influences, above all the cross culture of the 1990s, which shapes both the clothing and the graphics.

Products and positioning

BAL offers a mature, contemporary take on streetwear, with 1990s inspired graphic tees and modern details such as fringed hems and zipped side slits. Its range covers:

  • T-shirts, sweatshirts, hoodies and knitwear
  • Down jackets, coats, blousons and parkas
  • Denim, slim trousers and sweatpants
  • Caps, hats, bags, sneakers and sunglasses

Distribution

BAL sells through its own online shop, a network of dealers and Japanese online platforms such as ZOZOTOWN.

Why it matters

BAL is an example of the graphic led Japanese streetwear labels that blend music culture, 1990s references and refined cuts, appealing to a more grown up streetwear customer.

Frequently asked questions

Where is BAL from?

BAL is a streetwear label from Japan, founded in 2013.

What does the name BAL mean?

BAL is short for balanceweardesign and refers to the BALANCE knob on a DJ mixer.

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