AMBUSH
AMBUSH is a Tokyo fashion label founded by Yoon Ahn and Verbal, officially launched in 2012. It began as a bold jewellery line and expanded into unisex streetwear, footwear and accessories.
| Launched | 2012 |
|---|---|
| Founders | Yoon Ahn, Verbal |
| Origin | Jewellery line |
| First flagship | Tokyo, 2016 |
| Website | ambushdesign.com |
What is AMBUSH?
AMBUSH is a Japanese label created by designer Yoon Ahn and rapper Verbal. It is known for heavy, statement jewellery and for high fashion streetwear shaped by Tokyo's youth and music culture.
History
Ahn and Verbal set up the Ambush Design Company, a creative studio, in 2002, and early jewellery projects included a collaboration with A Bathing Ape in 2009. The AMBUSH label officially launched in 2012. It moved into unisex ready to wear in 2015 and opened its first flagship store in Tokyo in 2016.
Products and positioning
The range now covers:
- Jewellery, from gold chainmail accessories to earrings based on everyday objects
- Unisex streetwear and ready to wear
- Footwear, including Nike Dunk High colourways and a 3D-printed clog made with Zellerfeld
AMBUSH has collaborated with brands including Nike, Louis Vuitton, Off-White, Sacai, Gentle Monster, Bulgari, Converse and Dr. Martens.
Why it matters
AMBUSH is one of the labels that moved Tokyo streetwear into the luxury arena, using jewellery and collaborations to build a global audience.
Frequently asked questions
Who founded AMBUSH?
AMBUSH was founded by designer Yoon Ahn and rapper Verbal, launching officially as a label in 2012.
What is AMBUSH known for?
AMBUSH is known for bold statement jewellery, unisex streetwear and collaborations with brands such as Nike.