READYMADE
READYMADE is a Japanese streetwear and accessories brand founded by Yuta Hosokawa. It is known for reworking upcycled materials, including discarded military fabrics, into clothing and bags made in Japan.
| Founder | Yuta Hosokawa |
|---|---|
| Country | Japan |
| Signature materials | Upcycled cotton and military fabrics |
| Known product | Easy tote bag |
| Website | readymade.jp |
What is READYMADE?
READYMADE is a cult Japanese brand founded by Yuta Hosokawa, who oversees the production of its pieces. The label builds its collections from upcycled materials, giving reused cotton and discarded militarywear a second life as streetwear and accessories.
Products and positioning
The brand sits at the high end of streetwear. Its range spans apparel and accessories, with bags among its most recognisable items. The Easy tote, for example, is made in Japan from 100% upcycled cotton and carries the brand's embossed name.
- Clothing reworked from vintage and military fabrics
- Tote bags and other accessories
- Production in Japan
Distribution
READYMADE is carried by international luxury department stores and specialist retailers, including Selfridges in London and the HBX online store, as well as resale platforms.
Why it matters
READYMADE shows how upcycling can be positioned as a luxury proposition rather than a niche sustainability gesture. Its success with collectors has made reused vintage material a desirable feature in high-end streetwear.
Frequently asked questions
Who founded READYMADE?
READYMADE was founded by Yuta Hosokawa, who oversees production of the brand's pieces.
What is READYMADE known for?
The Japanese brand is known for clothing and bags made from upcycled materials such as reused cotton and discarded military fabrics.