GYDA
MARK STYLER · Japan
GYDA is a Japanese womenswear brand operated by MARK STYLER in Tokyo. It sells street-influenced fashion through its stores, its own web store and online marketplaces.
| Operator | MARK STYLER Co., Ltd. |
|---|---|
| Headquarters | Shibuya, Tokyo |
| Tagline | Edge of the era |
| Web store | RUNWAY channel |
| Website | gyda.jp |
What is GYDA?
GYDA is a women's fashion brand run by MARK STYLER Co., Ltd., a Tokyo apparel company headquartered in Shibuya and established in 2005. The brand works under the tagline Edge of the era.
Products and positioning
GYDA's concept centres on individuality shaping the times, enjoying one's own style and bringing out personal appeal. Its collections mix womenswear with a street influence and are regularly refreshed with collaborations. Recurring partners include:
- DC Shoes, with collaboration collections since 2019
- New Era, with headwear and apparel capsules
- Popular Japanese models featured in seasonal catalogues
Collaboration pieces such as cropped parkas, lace-up tops and wide trousers are typically offered in one free size and several colours, reflecting the brand's focus on young, trend-driven customers.
Distribution
GYDA sells through its own stores and online through MARK STYLER's RUNWAY channel web store, as well as on marketplaces including ZOZOTOWN and SHOPLIST, where collaboration items are often released first as pre-orders.
Why it matters
GYDA is typical of the Shibuya-born womenswear labels that combine physical stores with platform sales and collaboration-led drops. Its long-running partnership with DC Shoes shows how Japanese women's brands borrow credibility from streetwear names.
Frequently asked questions
Which company owns GYDA?
GYDA is operated by MARK STYLER Co., Ltd., based in Shibuya, Tokyo.
Where can you buy GYDA?
GYDA is sold in its stores, on the RUNWAY channel web store and on marketplaces such as ZOZOTOWN and SHOPLIST.