SUGARHILL
SUGARHILL is a Tokyo menswear brand founded in 2017 by designer Rikuya Hayashi. It is a fabric led label known for original textiles, distinctive denim and silhouettes with workwear and military influences.
| Founded | 2017 |
|---|---|
| Designer | Rikuya Hayashi |
| Base | Tokyo, Japan |
| Category | Men's ready to wear |
| Focus | Original textiles |
| Website | sugarhilltokyo.com |
What is SUGARHILL?
SUGARHILL is a Japanese menswear brand founded in 2017 by Rikuya Hayashi, who was born in Tokyo in 1995. Hayashi studied at Bunka Gakuen University, coconogacco and FIT in New York before graduating from Musashino Art University.
Products and positioning
SUGARHILL describes itself as a fabric brand known for its own original textiles. Hayashi invents textiles, conceives colour and texture and alters silhouettes with a hint of workwear and military clothing. The brand works with factories across Japan to develop products with quality texture, feel and colour.
Context is part of the design: the label places value on context design rooted in Tokyo's independent music and art scene.
Distribution
SUGARHILL sells through its own online store and selected international retailers, including HBX. The brand has shown at Rakuten Fashion Week Tokyo and has presented at international trade platforms.
Why it matters
SUGARHILL represents a younger generation of Japanese designers who build their identity on textile development and close collaboration with domestic mills, carrying Japan's fabric expertise into contemporary menswear.
Frequently asked questions
Who designs SUGARHILL?
SUGARHILL is designed by Rikuya Hayashi, who founded the Tokyo brand in 2017.
What is SUGARHILL known for?
SUGARHILL is known for original textiles made with Japanese factories and menswear with workwear and military influences.