29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

nuterm

Japan

nuterm is a Japanese menswear label that debuted with its autumn/winter 2017 collection. It makes outerwear, knitwear, shirts and trousers that reinterpret traditional staples with details such as buckles.

Facts
OriginJapan
DebutAutumn/winter 2017
SignatureBuckle details
FocusMenswear
Websitenuterm.jp
Segment
Premium
Categories
Menswear
Sales channels
WholesaleE-commerce

What is nuterm?

nuterm is a Japanese fashion label that presented its first collection for autumn/winter 2017. From the start it positioned itself around bold reworkings of familiar wardrobe staples.

Products and positioning

The debut collection made buckles its signature, placing them at the neck, chest and wrists of long coats, cropped jackets and bombers. It also included oversized trousers, an elongated knitted hoodie and a sleeveless vest without a back panel, showing an interest in altering proportion and construction rather than simply decorating garments.

The core categories are:

  • Outerwear
  • Knitwear
  • Shirting
  • Trousers

Following seasons, including spring/summer 2018, continued this approach of streamlined, street-ready uniforms, and the label has presented collections on Japanese fashion media such as Fashionsnap.

Why it matters

nuterm belongs to a generation of young Japanese labels that work with technical detailing and reconstructed classics, a direction that has kept Tokyo menswear visible to international buyers and readers.

Frequently asked questions

Where is nuterm from?

nuterm is a Japanese fashion label that debuted with its autumn/winter 2017 collection.

What does nuterm make?

It makes outerwear, knitwear, shirts and trousers that rework traditional staples, often with buckle details.

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