Midorikawa
Midorikawa is a Japanese fashion label launched in 2017 by Tokyo born designer Taku Midorikawa. It makes clothing based on traditional Japanese techniques and craftsmanship.
| Founded | 2017 |
|---|---|
| Designer | Taku Midorikawa |
| Origin | Japan |
| Approach | Traditional Japanese techniques |
What is Midorikawa?
Midorikawa is a fashion label founded in 2017 by designer Taku Midorikawa, who was born in Tokyo and works in Japan. The label carries his family name and is presented as a designer brand rather than a mass market line.
Products and positioning
The brand is built on traditional Japanese techniques and skilful craftsmanship. Its stated ambition is to make clothes that are memorable and that inspire the people who wear them. Collections have drawn on historical references, with a Fall/Winter 2020 collection inspired by the 1800s, and the label is associated with bold, statement menswear.
- Clothing rooted in Japanese craft techniques
- Historically inspired collections
- Bold menswear silhouettes
Distribution
Midorikawa has been presented to an international audience as an applicant to the LVMH Prize for Young Fashion Designers, and its pieces are carried by independent retailers and resale platforms.
Why it matters
Midorikawa is one of the younger Japanese labels that combine domestic craft traditions with a strong design signature, a combination that continues to attract international buyers looking for distinctive Japanese menswear.
Frequently asked questions
Who founded Midorikawa?
Midorikawa was launched in 2017 by Tokyo born designer Taku Midorikawa.
What is Midorikawa known for?
The label is known for clothing based on traditional Japanese techniques and skilful craftsmanship.