Apuweiser-riche
Alpage Co., Ltd. · Japan
Apuweiser-riche is a Japanese young ladies' fashion brand developed by Alpage Co., Ltd. It makes womenswear in a simple, rich style that blends in trends moderately, for a wardrobe covering all occasions.
| Company | Alpage Co., Ltd. |
|---|---|
| Origin | Japan |
| Category | Young ladies' fashion |
| Retail | Department stores, Marui and Lumine |
| Website | apuweiser-riche.jp |
What is Apuweiser-riche?
Apuweiser-riche is a women's fashion brand from Japan, developed by Alpage Co., Ltd. (株式会社アルページュ), which also operates the brand Rirandture.
Products and positioning
The brand describes its style as simple and rich, with current trends woven in to a moderate degree. It targets women who are sensitive to the times and offers a wardrobe for all kinds of occasions, from everyday dressing to more polished looks.
- Feminine womenswear for work and leisure
- Occasion and seasonal pieces
- A related line, Apuweiser riche by Luxe
Distribution
Apuweiser-riche has outlets in Tokyo, Osaka, Nagoya and Fukuoka, largely in department stores, Marui and Lumine buildings. Examples include Lumine Ikebukuro, Yurakucho Marui, Lumine Yokohama and JR Nagoya Takashimaya, along with outlet stores such as Mitsui Outlet Park Iruma and Jazz Dream Nagashima. The brand also sells through its own website and online platforms such as ZOZOTOWN.
Why it matters
Apuweiser-riche is representative of the Japanese station building and department store womenswear segment, where brands compete on a refined, trend-aware feminine style for young working women.
Frequently asked questions
Who owns Apuweiser-riche?
Apuweiser-riche is developed by the Japanese company Alpage Co., Ltd., which also operates Rirandture.
What is Apuweiser-riche's style?
It offers simple, rich womenswear with trends blended in moderately, aimed at women who follow the times.