29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

BED j.w. FORD

Japan

BED j.w. FORD is a Japanese designer menswear label founded in 2010 by Shinpei Yamagishi. It creates ready to wear, shoes, bags and accessories built around the idea of getting dressed up.

Facts
Founded2010
DesignerShinpei Yamagishi
OriginJapan
CompanyBIRTHLY CO., LTD.
DebutSpring/Summer 2011
Websitebedjudewillford.com
Segment
Luxury
Categories
MenswearFootwearBagsAccessories
Sales channels
WholesaleE-commerce

What is BED j.w. FORD?

BED j.w. FORD is a Japanese designer label founded in 2010 by Shinpei Yamagishi. The brand, run by BIRTHLY CO., LTD., presented its first collection for Spring/Summer 2011.

Products and positioning

The label's concept centres on the pleasure of getting dressed up, expressed through inventive design and layered coordinates. Its inspiration comes from the fleeting, delicate moments of everyday life.

  • Menswear ready to wear
  • Shoes and bags
  • Hats and accessories

Collections combine tailoring with romantic and slightly undone details, appealing to customers looking for a distinctive take on Japanese menswear.

Distribution

BED j.w. FORD has shown on the runway at Rakuten Fashion Week Tokyo, including seasons in 2017, 2019 and 2022, and is also listed by the Fédération de la Haute Couture et de la Mode. Its collections are stocked by international designer retailers such as HBX.

Why it matters

BED j.w. FORD belongs to the generation of Tokyo designers who have built international followings through a strong point of view on menswear, demonstrating the reach of Japanese labels in the global designer wholesale market.

Frequently asked questions

Who designs BED j.w. FORD?

BED j.w. FORD is designed by Shinpei Yamagishi, who founded the label in 2010.

Where is BED j.w. FORD from?

BED j.w. FORD is a Japanese label that has shown its collections at Rakuten Fashion Week Tokyo.

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