ZETT
ZETT Corporation · Japan
ZETT is a Japanese sports equipment brand of ZETT Corporation, a company founded in 1920 and listed on the Tokyo Stock Exchange. It is best known for baseball bats, gloves and spikes and also sells sportswear.
| Founded | 1920 |
|---|---|
| Company | ZETT Corporation |
| Listing | Tokyo Stock Exchange (8135) |
| Core category | Baseball equipment |
| Licence | Converse sportswear |
| Website | zett.jp |
What is ZETT?
ZETT is the in-house brand of ZETT Corporation, a Japanese sports equipment company founded in 1920. The company covers manufacturing, wholesale, retail and logistics through the parent and six consolidated subsidiaries, and its shares trade on the Standard Market of the Tokyo Stock Exchange.
Products and positioning
ZETT Baseball is the company's core own brand, made by its manufacturing subsidiary Z-Create. The range includes:
- Baseball bats and gloves
- Baseball spikes
- Sportswear
Beyond baseball, the company handles products for football, tennis, badminton, table tennis, running and outdoor sports, and produces Converse-branded sportswear under licence.
Distribution
Wholesale is the dominant part of the business, accounting for the large majority of sales. Through it ZETT supplies sports retailers with its own brand and a range of domestic and overseas brands. ZETT gloves are also sold internationally by specialist baseball retailers.
Why it matters
ZETT is one of the long-established Japanese makers behind the country's baseball equipment market, and its mix of own brand, licensing and distribution reflects a common model among Japanese sporting goods companies.
Frequently asked questions
What does ZETT make?
ZETT makes baseball equipment such as bats, gloves and spikes, along with sportswear.
When was ZETT founded?
ZETT Corporation was founded in 1920 in Japan.