St ANDREWS

St ANDREWS is a premium golf apparel label inspired by St Andrews in Scotland, the birthplace of golf. Its collections combine classic golf style with performance features and are sold in Japan and other Asian markets, including South Korea.

What is St Andrews?

St ANDREWS is a golf apparel brand built around the heritage of St Andrews, the Scottish town known as the home of golf. It offers clothing and bags that blend classic golf style with high performance functionality, aimed at style conscious golfers.

History

In December 2016 St Andrews Links announced an exclusive worldwide agreement with TSI Holdings, the Tokyo based apparel group, to design, manufacture and retail official fashion and apparel collections under the St Andrews Links family of brands. The first collections were shown to retailers in 2017 and reached stores in Japan and across Asia in 2018, with other territories planned to follow.

Products and positioning

• Golf clothing for men and women
• Golf bags and accessories
• Classic styling with technical performance features

Distribution

The label is sold through stores in Japan and elsewhere in Asia. In South Korea it operates shops such as a tax refund store on Jeju Island, reflecting the country's strong demand for premium golf apparel.

Why it matters

St ANDREWS is an example of a heritage sports name being turned into a fashion brand through licensing, and of how Japanese and Korean golf apparel markets have become important testing grounds for premium sportswear.

Frequently asked questions

Who makes St Andrews golf apparel?

TSI Holdings of Tokyo holds an exclusive worldwide agreement with St Andrews Links to design, manufacture and retail its official apparel collections.

What does St Andrews sell?

St Andrews sells golf clothing and bags that combine classic golf style with performance features.

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