DIANA
DIANA is a Japanese women's shoe brand founded in 1948. It makes pumps, boots, sandals and sneakers, as well as bags, with more than 90% of its shoes and bags made in Japan.
| Founded | 1948 |
|---|---|
| Company | DIANA Co., Ltd. |
| Stores | 57 in Japan plus 9 outlets |
| Made in Japan | More than 90% of shoes and bags |
| Website | dianashoes.co.jp |
What is DIANA?
DIANA is a Japanese women's footwear brand founded in 1948 and operated by DIANA Co., Ltd. Its best known address is the Ginza Main Store in Tokyo, opposite GINZA SIX.
Products and positioning
The brand combines comfort with elegant silhouettes. More than 90% of its shoes and bags are made in Japan. The range includes:
- Pumps, some made in soft sheep leather
- Boots, sandals, loafers and flats
- Sneakers under the +diana line, often with 6 to 9 cm heels
- Shoulder bags, handbags and backpacks
- Shoe care products
Design details include tulle with sparkling stones, pearls and DIANA monogram prints, and some knit sneakers can also be worn as boots.
Distribution
DIANA operates 57 stores in Japan plus 9 outlet stores, alongside its online shop. Staff are trained in fitting, and purchases include free width stretching and insole adjustments.
Why it matters
DIANA is one of Japan's established domestic women's shoe brands, and its emphasis on in store fitting services and local manufacturing shows how heritage footwear retailers compete on service and comfort.
Frequently asked questions
Where is DIANA from?
DIANA is a Japanese women's shoe brand founded in 1948, with its main store in Ginza, Tokyo.
What does DIANA sell?
It sells women's pumps, boots, sandals, sneakers, loafers and flats, plus bags and shoe care products.