Pour Moi
Pour Moi is a British lingerie brand founded in 1998 in Macclesfield by Michael Thomson and now based in Brighton. It makes lingerie, swimwear, nightwear, clothing and sportswear sold online, through wholesale partners and in its own stores.
| Founded | 1998, Macclesfield |
|---|---|
| Founder | Michael Thomson |
| Headquarters | Brighton, United Kingdom |
| Acquisitions | Charnos, Lepel and LF Intimates (2019) |
| Award | Drapers womenswear brand of the year 2022 |
| Website | pourmoi.co.uk |
What is Pour Moi?
Pour Moi is a UK lingerie company founded in 1998 in Macclesfield, Cheshire, by Michael Thomson, who also serves as chief executive. The business is headquartered in Brighton and has grown from bras into a wider women's offer.
History
In 2005 the brand began selling bras through an independent boutique in Rugby. It went on to open its own store in Macclesfield, followed by one in Chester, and held concessions at Figleaves and Littlewoods. Its UK website launched in 2015. In 2019 Pour Moi acquired Charnos, Lepel and LF Intimates and entered the US market through Bare Necessities, launching a US website in December 2020. In 2022 it was named womenswear brand of the year at the Drapers Awards.
Products and positioning
- Lingerie and bras
- Swimwear
- Nightwear
- Clothing and sportswear
Distribution
Pour Moi combines direct sales through its UK and US websites, which ship to more than 50 countries, with wholesale partners including ASOS, Next and Zalando, and physical stores in Chester and Leeds.
Why it matters
The company is an example of a founder led UK intimates brand that has scaled through a mix of direct to consumer channels, wholesale and acquisitions of heritage lingerie names.
Frequently asked questions
Who founded Pour Moi?
Pour Moi was founded in 1998 by Michael Thomson, who is also the company's chief executive.
Where is Pour Moi from?
Pour Moi is a British brand founded in Macclesfield, Cheshire, and now headquartered in Brighton, England.