Royce Lingerie

Royce Lingerie is a British lingerie company from Banbury, Oxfordshire, founded in 1991 by Bob and Jane Fleming. It calls itself the world's first dedicated wirefree bra specialist and makes comfort, fuller cup, nursing, post-surgery, teen and sports bras.

What is Royce Lingerie?

Royce Lingerie is a family-run British company that makes only wirefree bras. It describes itself as the world's first dedicated wirefree bra specialist, built on the view that a well-engineered bra can give support without an underwire.

History

Husband and wife Bob and Jane Fleming founded the business in 1991 after long careers in the lingerie industry. They started with nursing bras, and their first customer was the National Childbirth Trust. The founders have since stepped back, and their son Richard and daughter Francesca now help run the company.

Products and positioning

• Comfort and fuller cup bras, with cups up to L and bands from 28 to 48 inches
• Post-surgery bras for mastectomy and lumpectomy, with prosthesis pockets
• Nursing bras for pregnancy and breastfeeding
• Teen bras and sports bras up to K cup
• Briefs and accessories

Designs are developed at the Banbury headquarters and tested on real women over several fit sessions. The company also offers a remote fitting service by phone with its design team.

Distribution

Royce sells online and through hundreds of stockists in the UK and abroad, including Bravissimo, Fenwick and John Lewis.

Why it matters

Royce shows how a focused specialist can hold its own in lingerie by serving needs that mainstream ranges often overlook, from post-surgery support to extended cup sizes.

Frequently asked questions

Who founded Royce Lingerie?

Royce Lingerie was founded in 1991 by husband and wife Bob and Jane Fleming.

Does Royce make underwired bras?

No. Royce makes only wirefree bras, including comfort, nursing, post-surgery and sports styles.

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