Chelsea Peers
United Kingdom
Chelsea Peers is a London-designed loungewear and nightwear label known for playful prints. It makes pyjama sets, bottoms and tees, with men's styles priced from £25 to £60 in a recent capsule.
| Based | London, United Kingdom |
|---|---|
| Category | Loungewear and nightwear |
| Capsule price range | £25 to £60 |
| Website | chelseapeers.com |
| Website | chelseapeers.com |
What is Chelsea Peers?
Chelsea Peers is a London-designed label that focuses on loungewear and nightwear. It is described by retail press as known for playful prints and comfortable, well-made pieces.
Products and positioning
A men's capsule called Playfulism, announced for a 28 July launch, has 44 styles released in two drops. It covers pyjama sets, standalone bottoms with jacquard waistbands and tees with embroidered illustrations. Materials named in the announcement include recycled polyester, brushed cotton and a waffle texture.
- Sizes: S to XXXL
- Price range of the capsule: £25 to £60
- Product types: pyjama sets, bottoms, tees
Distribution
The announcement states that the label sells through its own website, chelseapeers.com. Marketplace listings for the brand also appear on ASOS.
Why it matters
Chelsea Peers is an example of a small British label that builds its range around print and personality in a category, men's nightwear, that is often treated as basic.
Frequently asked questions
What does Chelsea Peers sell?
Chelsea Peers sells loungewear and nightwear, including pyjama sets, bottoms with jacquard waistbands and tees with embroidered illustrations.
Where is Chelsea Peers from?
Chelsea Peers is a London-designed label from the United Kingdom.