Heist
Heist is a London based online bodywear brand founded in 2014, best known for redesigning women's tights. Operated by Heist Studios, it sells direct to consumers with the aim of building an underwear brand of the future.
| Founded | 2014 |
|---|---|
| Based in | London, United Kingdom |
| Core product | Women's tights |
| Model | Online direct to consumer |
| Website | heist-studios.com |
What is Heist?
Heist is a direct to consumer bodywear brand run by Heist Studios in London. It set out to build the underwear brand of the future, starting with a product many women found frustrating: tights.
History
The company was founded in 2014. It reported selling more than 100,000 pairs of tights in its first twelve months and month on month growth of around 25 per cent in that early period.
Products and positioning
Heist designs and manufactures tights for women, positioning them as a considered, better fitting alternative to conventional hosiery. Its approach treats hosiery as a design and fit problem rather than a commodity, and the brand has been featured in style press guides to seamless and stylish tights.
Distribution
Heist sells primarily online through its own website, operating as a digital native brand rather than through traditional wholesale hosiery channels.
Why it matters
Heist is an example of the venture backed, digital native approach applied to an everyday basic, using product redesign and direct customer relationships to compete in a category long led by established hosiery makers.
Frequently asked questions
What does Heist sell?
Heist is a London bodywear brand best known for its redesigned women's tights.
Where is Heist from?
Heist is operated by Heist Studios, a company founded in London in 2014.