Love Stories
Netherlands
Love Stories is an Amsterdam-based lingerie label founded in 2013 by Marloes Hoedeman, who is also its creative director. It is known for bralettes and fashion-led lingerie and swimwear sold online, in its own store and through wholesale partners.
| Founded | 2013 |
|---|---|
| Founder | Marloes Hoedeman |
| Headquarters | Amsterdam, Netherlands |
| Segment | Lingerie, swimwear and hosiery |
| Creative director | Marloes Hoedeman |
| Website | lovestoriesintimates.com |
What is Love Stories?
Love Stories, often written Love Stories Intimates, is a Dutch lingerie brand. According to FashionUnited, it was founded in 2013 by Marloes Hoedeman, who is also the brand's creative director. Its location is listed as the Netherlands, and Grazia has described it as an Amsterdam-based label.
Products and positioning
The brand focuses on lingerie, and in particular on bralettes. FashionUnited lists its range as womenswear, bodywear, swimwear, accessories and sustainable products. Grazia describes lingerie such as bralettes, knickers and triangle bras, often in lace, velvet, jacquard and silk, as well as mismatched sets that combine different pieces rather than selling strictly matching items.
Its swimwear line, SWIMCLUB, mostly uses shapes similar to those of the lingerie, with one-piece swimsuits a highlight, according to Grazia. The label has attracted attention for its popularity among fashion influencers and street style figures, which the publication cited as a driver of its profile.
Business model and distribution
Love Stories sells through its own website and, according to Grazia, expanded into the United Kingdom with a first store at Hanbury Street in Spitalfields, London. FashionUnited lists wholesale contact details for retailers, which indicates that the brand also supplies third-party stores. Beyond this, public sources reviewed do not give a detailed breakdown of channels, store counts or revenue.
- Founder and creative director: Marloes Hoedeman
- Base: Amsterdam, Netherlands
- Channels: online store, own store in London, wholesale
Why it matters
Love Stories is an example of a small, founder-led European lingerie label that grew through social media visibility and a design-led approach to bralettes, a category that has moved lingerie closer to everyday fashion. It is relevant for retailers and analysts following independent lingerie brands that combine direct online sales with selective physical retail.
Frequently asked questions
Where is Love Stories from?
Love Stories is a Dutch lingerie brand based in Amsterdam. It was founded in 2013 by Marloes Hoedeman, who is also its creative director.
What does Love Stories sell?
Love Stories sells lingerie, with a focus on bralettes, plus swimwear under the SWIMCLUB line and accessories. It sells online, through its own store and via wholesale partners.