Cyell
Zulk BV · Netherlands
Cyell is a Dutch swimwear and bodywear brand founded by Ella Wiersma and Cynthia Kooi. It makes bikinis, swimsuits, tankinis and beachwear, alongside homewear.
| Founders | Ella Wiersma, Cynthia Kooi |
|---|---|
| Country | Netherlands |
| Parent company | Zulk BV |
| Sister brand | Beachlife |
| Website | cyell.com |
What is Cyell?
Cyell is a Dutch brand in the bodyfashion sector, founded by Ella Wiersma and Cynthia Kooi. It presents itself as a swimwear specialist with around 30 years of experience.
History
In 2013 Cyell merged with fellow Dutch company Beach House to form a stronger bodyfashion group, with both brands remaining independent and sharing synergies in purchasing, export, logistics, production and service. The brand belongs to Zulk BV, a Dutch company that also owns the swimwear label Beachlife. In 2018 Zulk separated the management of the two labels to sharpen the positioning of each.
Products and positioning
Cyell's offer centres on:
- Swimwear: bikini tops and briefs, swimsuits and tankinis
- Beachwear such as dresses
- Homewear
- Suncare products sold alongside the swimwear
Distribution
Cyell sells through its own web shop and a network of retail points of sale, as well as department stores and sports retailers, including Breuninger.
Why it matters
Cyell is one of the established Dutch names in swimwear and bodywear, and its group structure shows how specialist labels consolidate to gain scale while keeping separate brand identities.
Frequently asked questions
Where is Cyell from?
Cyell is a Dutch swimwear and bodywear brand.
Who founded Cyell?
Cyell was founded by Ella Wiersma and Cynthia Kooi.