Livera
Chantelle · Netherlands
Livera is a Dutch lingerie retail chain and brand, owned by the French lingerie group Chantelle since 2014. It sells lingerie and swimwear through a franchise network, combining its own label with brands such as Chantelle and Passionata.
| Country | Netherlands |
|---|---|
| Owner | Chantelle (since 2014) |
| Model | Franchise store network |
| Stores at acquisition | 102 |
| Website | livera.nl |
What is Livera?
Livera is a lingerie retailer from the Netherlands that operates a network of franchise stores. The shops carry multiple brands alongside Livera's own label, which offers entry-level lingerie and swimwear.
History
Livera was previously part of the Dutch retail group Euretco. In 2014 the French lingerie company Chantelle acquired the chain, which then had 102 franchise stores in the Netherlands. The deal gave Chantelle a direct retail presence in the Dutch market for its own brands.
Products and positioning
- Livera own-label lingerie and swimwear
- Chantelle and Passionata collections
- Entry-level price positioning for the own label
- Multi-brand assortment in each store
Distribution
The business relies on a franchise model, with stores in Dutch shopping streets and malls such as the Mall of the Netherlands, complemented by online sales.
Why it matters
Livera is an example of a lingerie manufacturer integrating downstream into retail, using a franchise chain to secure shelf space and customer access in a national market.
Frequently asked questions
Who owns Livera?
Livera has been owned by the French lingerie group Chantelle since 2014, having previously belonged to the Dutch group Euretco.
What does Livera sell?
Livera sells lingerie and swimwear, including its own label and brands such as Chantelle and Passionata.