14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Untouched Underwear

Netherlands

Untouched Underwear is a Dutch underwear brand that sells boxers, undies, tops and beachwear online. Its garments are made from Modal blended with sustainable cotton and known for bold photo prints.

Facts
CountryNetherlands
Main materialModal blended with sustainable cotton
ChannelOwn web shop
Websiteuntouchedunderwear.com
Segment
Mid-market
Categories
LingerieSwimwearMenswearWomenswear
Sales channels
E-commerce

What is Untouched Underwear?

Untouched Underwear is an underwear label from the Netherlands, selling directly to consumers through its Dutch-language web shop. The brand positions itself as a very sustainable choice, with its materials at the heart of that claim.

Products and positioning

The range covers underwear and swimwear for men and women:

  • Boxers and boxer socks
  • Tops, cropped or with optional padding
  • Hipsters, thongs, briefs and Brazilian briefs
  • Beachwear, colourful sets and gift boxes

Boxers, undies and tops are made of Modal, a fibre derived from beech wood, blended with sustainable cotton and a little elastane. The brand describes the fabric as strong, soft and non-transparent. Pieces are not pre-shaped and avoid stiff underwires or chafing bands, aiming to follow the body. Photo prints, a signature of the collections, are designed to stay sharp and colourful after many washes.

Distribution

Untouched sells online, with free shipping on orders over 50 euros, delivery within three to five working days and free returns within 30 days.

Why it matters

Untouched is one of a group of small Dutch direct-to-consumer basics brands using fibre choice and print design as their main points of difference in a crowded underwear market.

Frequently asked questions

Where is Untouched Underwear from?

Untouched Underwear is a Dutch brand that sells through its own web shop.

What is Untouched Underwear made of?

Its boxers, undies and tops are made of Modal from beech wood, blended with sustainable cotton and a little elastane.

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