A-DAM
Netherlands
A-DAM is an underwear brand from Amsterdam, which describes itself as overachieving. It sells underwear, socks, T-shirts and swim shorts online across 25 European countries and to retailers.
| Country | Netherlands |
|---|---|
| Based in | Amsterdam |
| Company | Luxor B.V. |
| Online shipping | 25 European countries |
| Website | a-dam.com |
What is A-DAM?
A-DAM, written A-dam by the brand, calls itself an overachieving underwear brand from Amsterdam. The registered company is Luxor B.V. in Amsterdam, the Netherlands.
Products and positioning
Underwear is the core product, including boxer shorts, wide boxer shorts, trunks and briefs. The brand also sells:
- Casual, crew, rib and scenery socks
- T-shirts, polos and shirts
- Swim shorts made in collaboration with The Sunshine Brand
- Multipacks and gift items
Distribution
The brand runs an online shop that ships to 25 European countries, with free shipping above 70 euros. A separate B2B web shop serves business customers, and a store locator lists retailers that carry the range. A 2024 trade headline also reports the appointment of a wholesale director.
Why it matters
A-DAM shows how a design-led basics brand can use direct online sales and a wholesale channel in parallel.
Frequently asked questions
Where is A-DAM from?
A-DAM is a Dutch underwear brand from Amsterdam.
What does A-DAM sell?
It sells underwear, socks, T-shirts, polos and swim shorts.