Claesen's
Netherlands
Claesen's is a Dutch brand of underwear and nightwear for children, women and men. Its products are designed in Amsterdam, and the company has traded since 1993.
| Trading since | 1993 |
|---|---|
| Based in | Cruquius, Netherlands |
| Design | Designed in Amsterdam |
| Core category | Underwear and nightwear |
| Customers | Children, women and men |
| Website | claesens.com |
What is Claesen's?
Claesen's is a Dutch brand making underwear, pyjamas, onesies, T-shirts and boxer shorts. The company says it has operated since 1993, and its products are designed in Amsterdam. Its address is in Cruquius, in the Netherlands.
Products and positioning
The range covers kids, women and men. Categories include boxer shorts, singlets, shirts, swimwear and nightdresses. The brand's stated aim is to make underwear that the whole family would rarely want to take off.
Distribution
Claesen's promotes its own online shop and runs a B2B portal for trade customers. The site also has a stores section for finding retailers that carry the brand.
The brand's website serves consumers through an online shop and trade customers through a B2B portal, and it also points visitors to a stores section. Its range spans boxer shorts, singlets, shirts, swimwear and nightdresses across the three customer groups of kids, women and men.
Why it matters
Claesen's is an example of a long-established Dutch family-focused basics label that serves consumers directly and retailers through a dedicated wholesale channel.
Frequently asked questions
Where is Claesen's from?
Claesen's is a Dutch brand. Its products are designed in Amsterdam and the company is based in Cruquius.
What does Claesen's sell?
Claesen's sells underwear, pyjamas, onesies, T-shirts and boxer shorts for children, women and men.